AI Insights · Timothy · July 2022
Top 5 Beauty Retail iOS Apps in Egypt Q2 2022
Explore the performance of the top 5 beauty retail iOS apps in Egypt during Q2 2022, with insights on downloads, revenue, and active users.
In the second quarter of 2022, the beauty retail sector in Egypt saw varied performance among its top iOS applications. Here's a closer look at the trends for the leading apps in this category.
باث&بودي وركس had a dynamic quarter. Weekly downloads fluctuated, peaking at 3.9K in the week of April 25. Despite a dip in early May, downloads picked up again, closing the quarter with around 1.2K in the last week of June. Weekly active users mirrored this trend, increasing from 3.8K at the end of March to a high of 7.6K in late April, before stabilizing around 5K by the end of June.
Nabda saw a significant drop in weekly downloads over the quarter. Starting strong with 1.3K downloads in late March, the numbers declined steadily, reaching a low of just 46 downloads in the final week of June.
Feel22-Your Beauty, Your Terms experienced modest activity. Downloads varied, with a notable rise to 529 in mid-June after a period of lower activity, averaging around 200 downloads per week for most of the quarter.
EVA Cosmetics, which launched in April 2022, showed a gradual increase in downloads. Starting with minimal numbers, the app saw a steady rise, reaching 443 downloads in mid-June before slightly tapering off to 234 at the end of the quarter.
LadyTabtab - ليدي طبطب had a fluctuating download rate. After an initial surge to 360 downloads in early April, the numbers varied, with notable dips and rises, ending the quarter at 56 downloads in the last week of June.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the beauty retail app market in Egypt. For more detailed analytics, visit Sensor Tower.
